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CSR and Communications: How to Implement Change and Get the Right Messages Out
Duration: 4 hours
Recruitment is open
Format: online
Price: negotiable
A basic course in corporate social responsibility for those who want to introduce an environmental and social dimension to their company's activities and improve interactions with all stakeholders.
Corporate social responsibility is interpreted in different ways. Some companies use CSR projects for PR in front of consumers and investors, some focus on charity, incorrectly positioning the results, and others do not understand at all where such attention to this topic comes from.

Today, CSR is already an important tool for building the trust of consumers, partners and investors, regardless of the size and type of business activity. Moreover, successful CSR strategies are already implemented by non-profit and public organizations. More and more consumers give preference to organizations that, in addition to their core activities, have a positive impact on society and the environment.
understand all the benefits of corporate social responsibility;
determine the key vectors of the CSR strategy;
learn to build the right relationship with stakeholders and communicate in a way that pleases the results;
This course will help:
develop a successful CSR project.
What is CSR, why is it important and how to create your own CSR program;
How to analyze the state of affairs in the company regarding CSR (tools and methods);
How corporate social responsibility works today;
You will receive answers to the following questions:
How to communicate your CSR activities to your customers and stakeholders.
The course is filled with case studies of various companies and practical tasks that will help you professionally and critically approach the development of a non-financial report in your company.
Upon completion of training, participants will receive certificates from the GRI Head Office.
Managers of various departments who are starting to implement CSR; young specialists who want to develop in this field; public relations and communication specialists; marketers; employees of non-profit and public organizations
This course will also be of interest to anyone who knows for sure that a change in activity is simply necessary, but feels that a point charity event is not what the market needs.
UNIT 1. Where to start and how to implement
  • Basics of CSR: a synopsis of the most important
  • The concept of the triple criterion
  • 4 main types of CSR activities
  • 7 steps to creating an effective CSR program
  • Consideration of cases
UNIT 2. How to communicate and work with risks
  • 5 key elements of successful communication
  • Strategy, plan, tactics
  • Anti-crisis response
During the course you will receive:
  • Framework for CSR strategy,
  • CSR project plan
  • Communication plan
  • Stakeholder engagement plan
Joint initiative:
St. Borysoglibska 16a