Corporate social responsibility is interpreted in different ways. Some companies use CSR projects for PR in front of consumers and investors, some focus on charity, incorrectly positioning the results, and others do not understand at all where such attention to this topic comes from.
Today, CSR is already an important tool for building the trust of consumers, partners and investors, regardless of the size and type of business activity. Moreover, successful CSR strategies are already implemented by non-profit and public organizations. More and more consumers give preference to organizations that, in addition to their core activities, have a positive impact on society and the environment.